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In a world where "slacktivism" and performative gestures often dominate social media, how do we create meaningful change through art? As an Australian artist committed to Palestinian solidarity, I've found the answer lies not just in the message of the artwork, but in the action that follows each sale. When I commit 100% of profits from pieces like "River to the Sea" and "Boarders Unseen" to Palestinian humanitarian causes, art transforms from aesthetic object to activism tool.
**Why 100% Matters**
The decision to donate 100% of profits—not just a percentage—wasn't made lightly. Many artists and businesses donate 5%, 10%, or even 20% of proceeds to causes they support. But when the cause is as urgent as humanitarian aid for Palestine, half-measures felt inadequate. Every dollar earned from these Palestinian solidarity artworks goes directly to organizations providing real support on the ground.
**The Mathematics of Impact**
Let me break down what this commitment actually means. When so -meone purchases a premium canvas print of "River to the Sea" for $55 AUD, or a cotton rag 320gsm print for $43 AUD, 100% of the profit after printing and shipping costs goes to Palestinian causes. This isn't a marketing gimmick—it's a genuine commitment to using my artistic platform for maximum impact.
**Beyond the Transaction**
What makes this model powerful is that it transforms every art purchase into a conscious act of support. When collectors choose "Boarders Unseen" or "River to the Sea" for their homes, they're not just acquiring beautiful oil paint and gold moulding paste artwork—they're participating in humanitarian aid. Their walls become a statement of their values, and their purchase becomes ongoing support for Palestinian families.
**The Ripple Effect of Authentic Activism**
This 100% donation model creates ripples far beyond the initial purchase. When visitors see these pieces in collectors' homes, conversations naturally arise about Palestinian solidarity, humanitarian aid, and the role of art in activism. Each artwork becomes an ambassador for the cause, spreading awareness and potentially inspiring others to take action.
**Transparency and Trust**
Authentic art activism requires complete transparency. I openly share my donation commitment on product pages, in my artist statements, and in conversations with collectors. This isn't about tax benefits or positive PR—it's about using every tool available, including my artistic skills and platform, to support a cause I believe in deeply.
**The Collector's Perspective**
From conversations with collectors, I've learned that this donation model attracts people who want their art purchases to align with their values. They're not just buying decoration; they're investing in change. Many have told me that knowing their purchase directly supports Palestinian humanitarian efforts makes the artwork even more meaningful in their homes.
**Practical Impact**
Since launching this donation model, every sale of "River to the Sea" and "Boarders Unseen" has contributed to emergency humanitarian aid for Palestinian families, medical supplies and healthcare support, educational resources for Palestinian children, and support for Palestinian artists and cultural preservation.
**The Artistic Integrity Question**
Some might ask whether tying art to activism compromises artistic integrity. I believe the opposite is true. When art serves a purpose beyond aesthetics—when it becomes a vehicle for justice, empathy, and tangible support—it achieves its highest potential. My oil paint and gold moulding paste techniques serve the story, and the story serves humanity.
**How Collectors Can Participate**
If you're moved by this approach to art activism, I invite you to explore "River to the Sea" and "Boarders Unseen." Available as premium canvas prints and archival cotton rag prints, each purchase directly supports Palestinian humanitarian efforts while bringing meaningful, beautiful art into your space.
Art as activism isn't just about the message—it's about the action that follows. When 100% of profits flow to humanitarian causes, every brushstroke becomes an act of solidarity, every sale becomes support, and every collector becomes an activist. This is how we transform art from decoration into a force for real change.
